Built around how you work
Custom CRM for Your Business: A custom CRM is software built around how one business runs, its pipeline, quotes, job records and client portal, replacing the shared spreadsheet. It signs staff in with their existing Microsoft 365 accounts, limits what each role can see, and has backup and export built in so the data is never trapped.
Most offices reach a point where the spreadsheet has become the system. It holds the quotes, the job list and the client history, three people edit it, and nobody is certain which copy is current.
Listonics builds the tool that replaces it: a CRM, a quoting system, a job tracker, a portal for clients to see their own records. Because we already run your network, your Microsoft 365 tenant and your backup, the tool is built with your identity, your permissions and your recovery plan in mind rather than bolted on beside them.
Applications are built against the OWASP Top Ten as a baseline, and data handling follows UAE data protection law where personal data is involved.
Proof, not promises
Real reviews from Trustpilot and Google, word for word. Google rating 5.0 from 5 reviews, checked 2026-10-17.
Best team I’ve ever hired. All in one place.
As a construction company, we have a lot to manage, so finding one team that can handle our IT and digital requirements has been really helpful. Listonics has supported us with office networking, cybersecurity, website development and SEO. Their team knows what they’re doing and has been easy to work with. We no longer need to coordinate with different companies for every requirement, which saves us time and effort. Overall, it’s been a good experience, and we’re happy to have them supporting our business.
We needed a custom ERP and HR system…
We needed a custom ERP and HR system for our business, along with a new website, and Listonics helped us with all three. The team was approachable, listened to what we wanted and made the process easier than we expected. We could discuss changes directly with them, which made a big difference. It was also convenient having one team handle everything instead of dealing with multiple companies. Overall, we’re happy with how things turned out and glad we chose them.
Listonics projects run from AED 2,500 to AED 30,000 as a fixed scope; support is a fixed monthly fee with response times written into the agreement. The IT support cost guide and managed IT pricing guide set out how the numbers are built.
What we get called in to fix
- A quoting spreadsheet that three people edit, where nobody can say which copy is current.
- Client history living in one person's mailbox, which leaves when they do.
- A process that works, running on a tool nobody has configured, so half the team has invented a workaround.
- Data in a system the business cannot export from, discovered when they try to change supplier.
- A tool built years ago by someone who has left, with no documentation and no one willing to touch it.
Who needs this
Offices where a shared spreadsheet has become the system for quotes, jobs and client history, and businesses whose process is genuinely their own. Where an off-the-shelf product does the job, we say so and set that up instead.
What a custom build typically covers:
- A short discovery to map what the spreadsheet or the current system actually does.
- A specification you sign off, with what is in scope and what is explicitly not.
- Sign-in through your existing Microsoft 365 accounts rather than another password.
- Roles and permissions, so people see what their job needs and not the rest.
- Backup and export built in from the start, so your data is never trapped in the tool.
Off-the-shelf first, custom second
If an existing product does the job, we will say so and set that up instead. Custom software is worth building when the process is genuinely yours, not when it is a standard one nobody has configured properly.
What is in scope, and what is not
In scope: discovery of the current process, a written specification you approve, the build, sign-in through your existing Microsoft 365 accounts, roles and permissions, data import from whatever holds it now, export and backup, and documentation written for whoever maintains it next.
Deliberately not in scope unless agreed: accounting and payroll functions that belong in accounting software, e-commerce checkout, mobile apps in the app stores, and integrations with on-premise systems that publish no API. We assess those before quoting rather than after.
How pricing works
Quoted after a short discovery and a specification you sign off, with what is in scope and what is not. Projects at Listonics run from AED 2,500 to AED 30,000 depending on requirement, and a larger build is delivered in phases, each quoted on its own.
How implementation works
- Discover, a short mapping of what the spreadsheet or the current system actually does.
- Specify, a specification you sign off, with what is in scope and what is explicitly not.
- Build, sign-in through your Microsoft 365 accounts, roles and permissions, backup and export from the start.
- Support, supported alongside the systems we already run for you, with changes quoted as they come.
What to compare when choosing a provider
- Will they tell you when an off-the-shelf product would do the job?
- Is there a signed specification with what is in and out of scope?
- Can staff sign in with their existing Microsoft 365 accounts?
- Can you export all your data at any time?
- Who owns the code and the data?
- Who supports it after launch, and how are changes priced?
Planning this for your office? Read our in-depth guide: Getting your data out: what to ask before you sign for business software (11 min read). Also: Off-the-shelf CRM or something built for you: deciding honestly · Affordable HR Management Software in the UAE: A Buyer's Guide.
From our guides library: WhatsApp Business API for UAE businesses: how it works, costs and CRM connection.
See also CRM setup for small businesses in Dubai · WhatsApp Business API and CRM integration · an AI WhatsApp assistant connected to your CRM · complete business solutions from AED 500 a month.
Custom Software & Web Apps: guides and resources
- Custom ERP software for Dubai businessesRunning the business on spreadsheets and an accounting package? Listonics explains when to configure an existing ERP, when to build, and what an SME needs.
- Custom web application development in DubaiClient portals, internal dashboards and approval workflows built by Listonics developers in Dubai, hosted in your own accounts, specified and signed first.
- Gold and jewellery ERP software in DubaiBuilt for Deira Gold Souk and DMCC traders: stock by weight and purity, prices tied to the daily rate, old-gold exchange, and the records AML and VAT need.
Frequently asked questions
Buy, in most cases. If your sales process looks like everyone else's, a standard CRM configured properly will beat anything custom on cost and support. Building makes sense when the process is specific to your business and a standard tool would force you to work around it.
You hold the repository and the hosting account, and the data is exportable by design. We document the build so another developer can take it on. That is the test we design against.
Usually yes. Microsoft 365, accounting systems and most modern tools publish an API. Older on-premise systems sometimes do not, and we will tell you before the project starts rather than discovering it halfway through.
Between AED 2,500 and AED 30,000 depending on scope. A single internal tool replacing one spreadsheet sits at the lower end; a multi-user system with integrations and a client portal sits at the upper end. The specification is priced before work begins.
The specification is the control. Everything in it is priced; anything added afterwards is quoted as a change before it is built. Most projects that run away do so because nobody wrote down what finished looks like.
We do, under a support arrangement, or your own developer does. Either way the documentation, the repository and the hosting are yours, and we write the build so that handing it over is a normal event rather than an excavation.
If that is in the specification, yes. It is worth deciding early, because a tool designed for a desk and later squeezed onto a phone is a rebuild, not an adjustment.
Written by Srinivasan Ramachandran, Founder, Listonics · Last reviewed October 30, 2026